Factory Design Labs was looking to evolve its brand while being squarely focused on the future. A standard portfolio website highlighting proprietary branding nonsense was out of the question. Creating something enduring, collaborative and perhaps a little controversial, was not. 

As the primary color in the Factory corporate identity, it was an apt metaphor for the value Factory creates for its clients. And so, the Virtues of Orange campaign was born. 

The Factory website was designed basically as a repository for an ongoing series of videos that seem varied and disconnected from each other save for one element: Orange. Somehow, somewhere in each film orange plays a central role. It could be to demonstrate confidence or create surprise or? 

The project has already taken on a life of its own. Which is exactly what was intended. And as films continue to be added, the virtues of orange come more sharply into focus. It's a campaign that relies on context: its own. Stay tuned, it's only going to get better. 

In the meantime, what you see here are the first films that launch the campaign to demonstrate the power of orange. 

Work done in collaboration with Factory Design Labs, LLC, Denver | www.factorylabs.com