Modern Flower is a mid-tier priced horizontal brand. It was developed to fill a need to reach the modern day cannabis consumer, spanning the canna-curious or the more seasoned of users, modern flower has a broad range of quality, approachable products to fit all contemporary cannabis lifestyles. Project included a complete rebrand from an old name Harvest had trademarked. We used this name as there was a 60 day time table to getting the brand to market, on shelf. The design look and approach is visually designed to be a copy heavy in order to explain in detail the products and the innovation happening in modern grow and alternative delivery methods such as oils, vapes and grow. Product Design | Branding | Social | Package Design | Film | Retail POS | Photography | 3D | Site Design