The approach to this digital and social assignment for the launch of Davidoff's Horizon was to tell the deeper stories of the symbolism that was a part in both the TVC and print (created by the traditional ECD and his team at SelectWorld). For the Eagle, the Man, the Fragrance and the Horizon individual scripts and boards were developed. Additionally in the same manner the images for social were approached the same way taking a deeper and more artful approach to the print. Used across social and digital channels the result was creative that added dimension to the the traditional creative that in turn extended the life of the campaign with these deeper stories along the way.

Social | Content | Branding | Film

Work done in collaboration with SelectWorld, New York | 

http://selectworld.com