25% of the photos on Instagram are of nail art. We took this information and researched which colors were most popular for each week of the year and built our social and digital calendar for the next 52 weeks.

This "always on" campaign lives on Tumblr, Instagram, Twitter, Facebook as well strategic paid online media. Likes and shares have gone up every week.

Work done in collaboration with Big Fuel, LLC, NY | www.bigfuel.com