I got a call on a Wednesday from our CMO “we just bought 300 pounds of cheap weed and we need a brand by next week”. Name came on Friday, logo the following week. This is how RollOne came to be. It’s a weed brand that costs $40 dollars a half ounce. It’s not “Cannabis”, it’s not carefully cultivated and crafted, it’s just weed you smoke with your friends. We went to Portland and shot a campain with Ray Gordon that is just that. 7 real friends hanging out on the Columbia River getting high and having the kind of weekend they always have. I named the brand. Designed the logo, the packaging, and apparel. Worked with a painter to create one of a kind custom jackets and vests. Site and social are being developed now. These are the images and videos from the shoot as well as 4 “how to’ videos and a brand film.
CO2LORS started from an idea the lab had to enfuse our oils with real fruit terpenes to add natural flavors to our Chroma vape products. The interesting effect was the flavors tasted exactly like the fruit as this is a 100% natural way to do it. It was really a strange thing. It looks like cannabis but tastes like blueberries. Your eyes saw one thing and your lips tasted another. It was a sensory mix up. The name Co2lors came from this experience and the extraction process, CO2 extraction and CO being the abbreviation for Colorado where the lab is resulting in the name CO2LORS. Working with the sensory part of the experience combined with the creative experimentation of fruit terpene infusion we decided to position CO2LORS naturaly a creative brand, an art brand. A brand for someone who sees and tastes the world differently. Everything we do is based off the idea that CO2LORS is an art brand that makes cannabis products. The line has since expanded from pure oils to include fruit terpene infused prerolls. We have partnered with dozens of artists to create all the assets for CO2LORS.
Art-Venturous: The state of mind where art and adventure merge. This brand platform declaration was designed for Napapijri, a European outdoor clothing brand.
Art-Venturous has become the cornerstone of all communications, allowing the brand to claim a unique territory for itself as fashion outdoor wear with a conscience. Which raised its profile and recognition factor in a very crowded space.
We focused on the world of land artists who work in union with nature. For the launch campaign we commissioned Clémence Seilles to create the Alpinsail and installed it on a mountainside in Solden Austria.
Campaign | Social | Content | Branding | Film | Experiential
Work done in collaboration with SelectWorld, New York | http://selectworld.com
To create a deeper connection with consumers at Coke sponsorship events we came up with The Coke Ribbon. The ribbon goes beyond data collection and tracking. The Ribbon is a physical experience. Feel the vibration on the players on court at The US Open as Stan Wawrinka volleys with Nadal. Feel the rumble of the cars at Daytona as Coke sponsored drivers downshift into a turn.
Watch the film here and you'll understand.
Agency | Wunderman NYC
Concept. Design. Experience. Wearable.
The evolution of the cannabis user is a reality. Smart, independent minded lawyers, doctors, musicians, and entrepreneurs. Who want to know the science of cannabis and how it will bring them the experiences they’re looking for and are inspired by.
Scope : Brand positioning, creative direction, design, package and retail design, social, product creation, site, digital, photo art direction, how to video, content.
Endurance running is mental challenge much more so than even a marathon. 100 mile races lasting 24 hours in all conditions. This community of runners have a special connection to each other and how they manage their own bodies and minds is what this approach is all about. Each has their reasons why they do it and how they survive it.
Work done in collaboration with Factory Design Labs LLC, Denver | www.factorylabs.com
Launch film and campaign for OutsideTV Features for their new channel on Amazon Prime Video. The campaign was a mix of athletes/influencers giving insights into their films premiering on the network via Facebook Live and their own social channels and pre-roll promotional films to introduce the network.
Social. Film. Influencer. Identity Design. Brand Launch.
Work done in collaboration with Contentious Inc. Brooklyn NY | Founder & Creative Director
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Modern Flower is a mid-tier priced horizontal brand. It was developed to fill a need to reach the modern day cannabis consumer, spanning the canna-curious or the more seasoned of users, modern flower has a broad range of quality, approachable products to fit all contemporary cannabis lifestyles. Project included a complete rebrand from an old name Harvest had trademarked. We used this name as there was a 60 day time table to getting the brand to market, on shelf. The design look and approach is visually designed to be a copy heavy in order to explain in detail the products and the innovation happening in modern grow and alternative delivery methods such as oils, vapes and grow. Product Design | Branding | Social | Package Design | Film | Retail POS | Photography | 3D | Site Design
Editorial for Quiet Lunch magazine.
Freeride campaign for The North Face and their Cryptic line of apparel.To get all the images for the campaign we used a combination professional shots with iphone shots from each athlete.
A direct flickr feed was set up so when an athlete took a shot it was uploaded and geotagged. | Social. Print. Digital. Outdoor. Retail.
Work done in collaboration with Factory Design Labs, LLC, Denver | www.factorylabs.com
Concept, Creative Direction and Art Direction for Shoes.coms seasonal campains.
Film, Still, Social, Digital
Launch of the new Oakley Women's line. The combination of performance and style highlighting women athletes as themselves.
A combination of beauty and athleticism | Print. Digital. Fim. Retail.
Work done in collaboration with Factory Design Labs, LLC, Denver | www.factorylabs.com
Rebranding and relaunch of an iconic brand. Project included all of the design and branding initiatives along with leading the selection of the brand ambassadors. | Print. Digital. Film. Retail.
Work done in collaboration with Factory Design Labs, LLC, Denver | www.factorylabs.com
The world’s first invisible pop-up store brought limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA. | Digital. VR, Social, Street
Site design for airwalk.com, in addition to the main nav items the site featured an athlete's music proram and original games.
Work done in collaboration with Y&R NY | www.yr.com
The approach to this digital and social assignment for the launch of Davidoff's Horizon was to tell the deeper stories of the symbolism that was a part in both the TVC and print (created by the traditional ECD and his team at SelectWorld). For the Eagle, the Man, the Fragrance and the Horizon individual scripts and boards were developed. Additionally in the same manner the images for social were approached the same way taking a deeper and more artful approach to the print. Used across social and digital channels the result was creative that added dimension to the the traditional creative that in turn extended the life of the campaign with these deeper stories along the way.
Social | Content | Branding | Film
Work done in collaboration with SelectWorld, New York |
http://selectworld.com
Fashion photographer Caroline Knopf has a narrative to her work. Each shoot is a story. One photo never lives alone. For her hardback coffee table book this was designed with a grid and a chapter flow that intentionally moves the reader's eyes as if the stories were in motion. Custom font design and blind embossed linen give the book some weight, pressence.
St John is last of the couture American brands still designed and manufactured in The United States. Craftsmanship, design, detail all true to it's golden coast glamour roots in southern California. The brand doesn't have the resources it's competitors have so we focused on the St/ John woman in her modern world. Creating new ways to use Pinterest. launching an Instagram documentary in 15sec chapters and creating content for each collection comprised of stills, film and gif animations and influencer programs. Through custom edits for retail partners we delivered digital looks books specific to the the pieces in the collection they bought. Content | Social | Retail | Branding
Work done in collaboration with SelectWorld, New York | http://selectworld.com
Editorial for hypeXbeast.com
Done in collaboration with Mark Stetler
www.markstetler.net
A few pieces of years working on action sports brands.
Work done in collaboration with Factory Design Labs, LLC, Denver | R/GA NY | | Collective International, Denver
Factory Design Labs was looking to evolve its brand while being squarely focused on the future. A standard portfolio website highlighting proprietary branding nonsense was out of the question. Creating something enduring, collaborative and perhaps a little controversial, was not.
As the primary color in the Factory corporate identity, it was an apt metaphor for the value Factory creates for its clients. And so, the Virtues of Orange campaign was born.
The Factory website was designed basically as a repository for an ongoing series of videos that seem varied and disconnected from each other save for one element: Orange. Somehow, somewhere in each film orange plays a central role. It could be to demonstrate confidence or create surprise or?
The project has already taken on a life of its own. Which is exactly what was intended. And as films continue to be added, the virtues of orange come more sharply into focus. It's a campaign that relies on context: its own. Stay tuned, it's only going to get better.
In the meantime, what you see here are the first films that launch the campaign to demonstrate the power of orange.
Work done in collaboration with Factory Design Labs, LLC, Denver | www.factorylabs.com
Jan 2o16 editorial.
Done in collaboration with Caroline Knopf
www.carolineknopf.com
Art & Creative direction for a long list of brands. Land Rover, Beatport, Revo, Brine, Audi, Oakley, Copper Mountain, Winter Park, The North Face, Scarpa. These are just a few samples.
Work done in collaboration with Factory Design Labs, LLC, Denver | Y&R New York | Y&R London | R/GA NY | Leo Burnett Kyiv
25% of the photos on Instagram are of nail art. We took this information and researched which colors were most popular for each week of the year and built our social and digital calendar for the next 52 weeks.
This "always on" campaign lives on Tumblr, Instagram, Twitter, Facebook as well strategic paid online media. Likes and shares have gone up every week.
Work done in collaboration with Big Fuel, LLC, NY | www.bigfuel.com
April 2014 editorial.
Done in collaboration with Caroline Knopf
www.carolineknopf.com
For the NCAA March Madness tournament. We brought together the nations top College Basketball writers and a select group of illustrators to keep the conversation moving on social with live response and immediate reward for people's social advocacy for their favorite teams.
Work done with RG/A NY, NY
Work done in collaboration with Factory Design Labs, LLC, Denver | Y&R New York | RG/A NY | Leo Burnett Kyiv
The idea behind 2013 Launch of the new Range Rover Evoque was executed as a social experiment. The brief for the car designers was to build a car with presence. To see if they fulfilled the brief we created The Presence Project. We parked the never before seen car in the middle of the busiest places in the world and let the cameras roll.
Results:
The Gilt Group Evoque package sold in 11 seconds. The Range Rover Evoque iAd created for both the iPhone and iPad exceeded all existing benchmarks. The average time spent for the iPhone iAd was 77.5 seconds, beating the industry average of 60 seconds (the auto industry avg. was 65 seconds). The iPad produced an average time spent of 80.1 seconds, beating the iPad iAd industry average of 60 seconds. The Evoque iAd also exceeded industry benchmarks for tap through rate (Our Result: .59%, iAd Average: .50%) and views per visit (Our Result: 8.10, iAd Average: 3.00). NY Times takeover. Within a 24-hour period, the creative generated 24,000 total interactions, representing 0.29% Engagement Rate. There were 97,000 total visits to the GWS (a new record, previous high was 64K), and 10,785 direct visits to LandRoverUSA.com from New York Times homepage. 89% of visitors were new to LandRoverUSA.com, and the average time spent on the site was 3 minutes 21 seconds. The site launched in tandem with the wider integrated, media launch on 10.3 and remains live to date. Between 10.3.2011 and 1.4.2012 - For the 238,192 visitors to the site, the average time spent was a staggering 13 minutes and 12 seconds. This is almost DOUBLE the average 6 minutes 56 seconds average time spent engaging with the GWS prior to the launch of this section. Similarly, the number of pages viewed by visitors has doubled from an average of 6.25 pages per visit to 12.55 on average.
Work done in collaboration with Y&R/Wunderman NY | www.yr.com
Trident asked us at R/GA how we would embed Trident deep into the billion dollar Electronic Dance Music culture. This was our approach.
Work created in collaberation with R/GA NY | www.rga.com
Art & Creative for both Maybelline US and Global in the digital and social spaces. This project was for their Spring 2016 trends section with their site as well as social.
Site | Brand | Trend | Social | Campaign
Work done in collaboration with Code & Theory, New York
Audi collateral and showroom materials for the US market. Over a billion pages of printing.
Work done in collaboration with Factory Design Labs, LLC, Denver | www.factorylabs.com
The Femme Fekkai is the brand, the girl and the attitude. Through all channels we speak her language to her. The Femme Fekkai is French in every way possible. To speak to her we focused heaviest on the places she spends her time. Instagram and Pinterest. Social | Content | Branding | CRM | Film
Work done in collaboration with SelectWorld, New York | http://selectworld.com
https://www.pinterest.com/fekkai/
Audi launch campaign for their TDI diesel vehicle launch in the US | Film. Print. Digital. Outdoor. Social.
Work done in collaboration with Factory Design Labs, LLC, Denver | www.factorylabs.com
There are times when the images from an expedition are more powerful than anything you can write or design around, so you just get out of the way. Each ad in this series includes a unique url to drive the viewer to a video that was shot by the athletes documenting the full story behind each of these shots | Print. Digital. Film.
Work done in collaboration with Factory Design Labs, LLC, Denver | www.factorylabs.com
April 2014 editorial for Gratzia magazine.
Done in collaboration with Caroline Knopf
www.carolineknopf.com
European poster campaign
